The number of employees in the advertising and market research sector in Turkey showed an overall fluctuating trend from 2014 to 2023, starting at 80.0 thousand persons and ending at 79.0 thousand persons in 2023, thus reflecting a decrease of -1.25%. The year-on-year variations showed peaks of positive growth in 2015 (3.75%) and 2016 (6.02%), while significant drops were observed in 2019 (-7.14%). The Compound Annual Growth Rate (CAGR) over the last five years was -1.22%, indicating a downward trend.
Looking towards the forecast period from 2024 to 2028, the number of employees is expected to remain stable, with slight fluctuations around 79.0 and 78.0 thousand persons. The forecast 5-year CAGR is -0.25%, envisaging a minor reduction in the long run.
Future trends to watch for include:
- Technological advancements impacting job roles and productivity.
- Economic factors influencing the demand for advertising and market research services.
- Potential growth in digital marketing and data analytics, driving changes in employment.
- Shifts in consumer behavior post COVID-19 affecting market dynamics.