The production in the advertising and market research sector in Chile has shown steady growth from 2013 to 2023, with values increasing from 826.11 billion Chilean Pesos to 1439.4 billion Chilean Pesos. Between 2013 and 2023, the industry experienced a Compound Annual Growth Rate (CAGR) of 6.2%. Over the last two years, the sector showed modest year-on-year growth rates of 2.44% in 2022 and 2.33% in 2023.

Looking ahead, the forecast data from 2024 to 2028 suggest the industry will continue its upward trajectory, reaching 1611.0 billion Chilean Pesos by 2028. The CAGR over the next five years is expected to be 1.77%, with a total growth rate of 9.18% for this period.

Future trends to watch for include:

The integration of AI and machine learning into advertising and market research strategies.
Increasing emphasis on data-driven decision-making and analytics.
Growth in digital and social media advertising spending.
Potential economic constraints and inflationary pressures impacting budget allocations.