In 2023, Italy led European production of shampoos, hair lacquers, and preparations for permanent waving or straightening with the highest value, reflecting a robust year-on-year growth of 8.45%. France and Germany followed, showcasing steady performances. Spain achieved a moderate growth rate of 3.17%, while Greece saw a significant rise at 15.8%. Conversely, Romania, Portugal, and Latvia faced substantial declines, indicating market challenges. The Czech Republic, Denmark, and Austria exhibited positive growth, signaling potential for future expansion, whereas Belgium and the Netherlands experienced declines, demanding strategic reassessment.
The European personal care market is poised for transformational changes driven by innovation and sustainability trends. Consumer demand for natural and eco-friendly products is expected to shape future production. Digital transformation, with a focus on e-commerce, will likely influence distribution channels. Companies will need to adapt to regulatory changes related to environmental impact. Moreover, emerging markets in Eastern Europe hint at growth opportunities, requiring targeted marketing strategies and investments. Watch for increased competition from local brands and shifts in consumer preferences towards personalized solutions.
Top countries in Sold Production of Shampoos, Hair Lacquers, Preparations for Permanent Waving or Straightening by Country
| # | 10 Countries | Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 714,600,000 | 2023 | +3.7% | +8.45% | View data |
| 2 | 2 France | 577,730,000 | 2023 | +1.52% | +2.28% | View data |
| 3 | 3 Germany | 529,790,000 | 2023 | +3.57% | +1.17% | View data |
| 4 | 4 Spain | 286,450,000 | 2023 | +1.3% | +3.17% | View data |
| 5 | 5 United Kingdom | 186,230,000 | 2023 | -2.6% | +0.38% | View data |
| 6 | 6 Poland | 155,760,000 | 2023 | +2.14% | +1.47% | View data |
| 7 | 7 Greece | 75,999,000 | 2023 | +1.14% | +15.8% | View data |
| 8 | 8 Belgium | 37,903,000 | 2023 | -6.01% | -5.57% | View data |
| 9 | 9 Sweden | 27,628,000 | 2023 | +5.25% | +7.51% | View data |
| 10 | 10 Hungary | 27,194,000 | 2023 | +4.2% | +1.04% | View data |
