The projected decline in the percentage of individuals in Lombardy who have not ordered goods or services online for private use in more than a year or have never ordered, from 29.25% in 2024 to 23.98% by 2028, indicates a notable shift towards online consumption. The data suggests an average annual decrease of approximately 4.89% over these five years, illustrating a strong trend of increased online engagement.
Future trends to watch for include:
- Further reduction in the non-online shopper demographic as digital literacy and online service accessibility improve.
- Potential market saturation, leading to stabilization in the decline rate.
- Impact of new technologies and e-commerce platforms on user conversion rates.
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