The UK leads with 59% of individuals purchasing clothes and sports goods online, followed by the Netherlands at 52% and Denmark at 50%. Sweden and Germany both stand at 48%, with Luxembourg at 46%. Finland and Norway show 42% and 41%, respectively. Slovakia registers 39%, while France and Austria each have 37%. Ireland is at 36%, trailed by Malta at 35%. Belgium and the Czech Republic close the list at 31% each in 2023.
Future trends to watch:
- Increase in mobile shopping, especially within younger demographics.
- Continued growth in sustainable and second-hand clothing purchases.
- Advancements in delivery logistics enhancing customer experience.
- Impact of economic fluctuations on discretionary spending on sports and clothing.
Top countries in EU Countries with the Highest Share of Individuals Purchasing Clothes and Sports Goods Online
| # | 10 Countries | Percent | Last Year | |
|---|---|---|---|---|
| 1 | 1 United Kingdom | 59 | 2016 | |
| 2 | 2 Netherlands | 52 | 2016 | |
| 3 | 3 Denmark | 50 | 2016 | |
| 4 | 4 Sweden | 48 | 2016 | |
| 5 | 5 Germany | 48 | 2016 | |
| 6 | 6 Luxembourg | 46 | 2016 | |
| 7 | 7 Finland | 42 | 2016 | |
| 8 | 8 Norway | 41 | 2016 | |
| 9 | 9 Slovakia | 39 | 2016 | |
| 10 | 10 France | 37 | 2016 |
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