In 2023, Luxembourg demonstrated the highest percentage of individuals ordering goods or services online from EU sellers, closely followed by Malta and Austria, indicating strong e-commerce adoption in these regions. Key year-on-year increases were seen in Ireland, Cyprus, and Hungary, reflecting notable shifts in consumer behavior towards online purchasing. Contrarily, the United Kingdom witnessed a slight decline, highlighting a potential market saturation or shift in consumer preferences. Most countries experienced positive growth, showcasing a robust trend towards embracing online shopping.
Future trends to watch include the potential for digital innovation to further drive e-commerce in lower-uptake countries like Bulgaria and Poland, as well as the impact of mobile commerce and cross-border transactions in shaping Europe's online retail landscape.
Top countries in Individuals Having Ordered Goods or Services over the Internet from EU Sellers in the Last 12 Months by Country
| # | 10 Countries | Percent of Persons | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Luxembourg | 60.14 | 2023 | +0.15% | +0.45% | View data |
| 2 | 2 Malta | 55.64 | 2023 | +2.62% | +2.73% | View data |
| 3 | 3 Tirol (Austria) | 53.92 | 2023 | |||
| 4 | 4 Austria | 50.95 | 2023 | +1.77% | +0.48% | View data |
| 5 | 5 Ireland | 49.77 | 2023 | +3.45% | +7.21% | View data |
| 6 | 6 Burgenland (Austria) | 49.53 | 2023 | |||
| 7 | 7 Belgium | 49.17 | 2023 | +3.45% | +4.87% | View data |
| 8 | 8 Capital Region of Denmark | 46.21 | 2023 | |||
| 9 | 9 Helsinki-Uusimaa (Finland) | 45.84 | 2023 | |||
| 10 | 10 Denmark | 43.39 | 2023 | +2.6% | +2.79% | View data |
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