Women's and girls' swimwear sales in the US are forecasted to steadily increase from $323.43 million in 2024 to $340.5 million in 2028, reflecting a CAGR of approximately 1.3%. In 2023, the market stood at an estimated value of $319 million, suggesting moderate growth driven by evolving consumer preferences and sustained demand. The year-on-year growth shows consistent increments between 1.3% to 1.4% per annum.

Future trends to watch for include:

Increasing focus on sustainable and eco-friendly materials as environmental awareness rises among consumers.
Growth in e-commerce channels, enhancing market reach and convenience for shoppers.
Emergence of personalized and inclusive swimwear offerings addressing diverse body types and consumer needs.