The forecast for cake and pastry products in the UK from 2024 to 2028 shows a declining trend in volume per capita from 17.1 kg to 16.89 kg. Comparing forecasts for 2024 and 2028, there is a slight annual decline. This projection suggests a modest decrease in consumption over five years. In 2023, the volume stood slightly above 17.1 kg per capita, highlighting a consistent downward trajectory.

Future trends to watch for include:

Shifting consumer preferences towards healthier options and alternatives.
Potential economic impacts affecting discretionary spending on non-essential bakery goods.
Innovative product developments that may offset declines by attracting new consumers.