In 2023, the number of employees in the Advertising and Market Research sector in Sweden stood at 24.21 thousand. The forecasted values for 2024 to 2028 show a gradual decline. Specifically, the number of employees is expected to drop from 24.02 thousand in 2024 to 23.26 thousand by 2028. This represents a year-on-year decrease of approximately -0.8% in 2024 and -0.79% in 2025. The Compound Annual Growth Rate (CAGR) over the next five years is approximately -0.80%.
Future trends to watch for include the increasing impact of digital transformation on the sector, the continuous evolution of consumer behavior, and the potential regulatory changes that may affect advertising and market research activities within Sweden.
