The advertising and market research sector in Austria saw noticeable fluctuations in employee numbers from 2013 to 2023, standing at 21.56 thousand units in 2023. Over the last two years, the year-on-year variations were 3.54% in 2022 and 0.98% in 2023. The sector experienced a compounded annual growth rate (CAGR) of -0.065% over the last five years, reflecting periodic declines and recoveries.
Going forward, the sector is expected to grow modestly, with forecasted employee numbers reaching 22.48 thousand units by 2028. The projected five-year CAGR from 2024 to 2028 stands at 0.64%, indicating a steady, if not rapid, growth rate.
Future trends to watch for include the impact of digital transformation, increasing reliance on data analytics, and the evolving role of AI in market research methodologies, which could drive further growth and specialization within the sector.
