The percentage of individuals in Liguria who made online purchases in the past 12 months has been steadily rising. As of 2024, the figure is projected to be 67.42%, growing from 63% in 2023. The forecast for 2025 anticipates an increase to 69.75%, followed by 72% in 2026, 74.19% in 2027, and 76.32% in 2028. This reveals an upward trend with an average annual growth rate of approximately 3.33% from 2024 to 2028.
Future Trends to Watch For:
- Advancements in e-commerce technologies and logistics in Liguria.
- Changes in consumer behavior post-COVID-19 affecting online shopping.
- Impact of digital payment innovations on online purchase rates.
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