In Basse-Normandie, the forecasted number of individuals who have not made an online purchase for over a year is expected to consistently decline from 1.93 million in 2024 to 1.56 million by 2028. The year-on-year decrease indicates a gradual reduction, suggesting a strengthening reliance on online shopping with each passing year. The compound annual growth rate (CAGR) analysis shows an average annual decrease, highlighting the ongoing shift towards regular online purchasing behaviors.
Future trends to monitor include advancements in e-commerce technology, changing consumer preferences, and potential socio-economic factors that may influence online purchasing habits in the region. Additionally, observe any regulatory or infrastructural changes that could impact e-commerce growth and access.
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