The Eye Make-Up Preparations market size in Thailand shows a consistent year-on-year increase from 2024 onwards. In 2023, the market value stood at USD X per capita. Forecast estimates indicate a growth from USD 2.48 in 2024 to USD 2.83 by 2028. This reflects a steady annual percentage growth. Specifically, from 2024 to 2025, the market value grew by approximately 3.6%, from 2025 to 2026 by around 3.5%, from 2026 to 2027 by about 3%, and from 2027 to 2028 by roughly 3.3%. Over the five-year period from 2024 to 2028, the compound annual growth rate (CAGR) is projected to be around 3.4%.
In the future, trends to watch for include the increasing influence of social media on beauty standards and the rise of organic and cruelty-free products. Innovation in product formulations and packaging will also likely drive consumer interest and market growth.
