The media and entertainment output in Austria showed a varied trend over the past decade, standing at 6.41 billion Euros in 2023. From 2013 to 2023, the industry experienced fluctuations, with notable declines in 2014, 2017, 2018, and particularly in 2020 during the pandemic. However, strong recovery phases such as those in 2019 and 2021 helped balance the growth trajectory. The Compound Annual Growth Rate (CAGR) over the last five years from 2018 to 2023 was 1.73%, indicating moderate but steady growth.
Looking ahead, the forecast from 2024 to 2028 suggests a more optimistic outlook with a five-year CAGR of 1.45%. This forecast anticipates industry output reaching 7.03 billion Euros by 2028, reflecting overall growth of 7.45% over the period.
Future trends to watch for:
- Technological advancements driving content creation and distribution.
- Increased consumer demand for digital and on-demand media services.
- The impact of regulatory changes and economic conditions on the industry.
- Shifts in advertising revenues towards digital platforms.
