The audiovisual and broadcasting sector in Poland displayed substantial growth from 2013 to 2023, with a value increasing from 16.58 billion Zloty to 25.77 billion Zloty. Despite a significant dip in 2020 with a -14.42% year-on-year decrease, the sector quickly rebounded with strong recovery in 2021, reflecting a 26.53% increase. By 2023, the market observed a modest yearly growth rate of 2.69%, bringing it to 25.77 billion Zloty.
Looking forward, the industry is expected to maintain steady growth with the forecast showing a compound annual growth rate (CAGR) of 2.01% over the next five years, reaching an estimated 29.31 billion Zloty by 2028. This translates to a total forecasted growth rate of 10.45% over five years.
Future trends to watch for:
- The rapid adoption of digital and streaming technologies.
- Increased investment in local content production.
- The potential impacts of evolving regulatory landscapes.
- The influence of global economic factors on advertising revenues.
