In 2023, spirits consumption per capita in Germany was at 1.9 liters of pure alcohol. Forecasts show a slight but consistent decline from 2024 onwards: 1.9 in 2024, 1.88 in 2025, 1.87 in 2026, 1.85 in 2027, and 1.83 in 2028. The year-on-year variation shows a steady decrease of approximately 1% annually. Over the last two years, this decline continues the trend observed in prior years, culminating in a compound annual growth rate (CAGR) of around -0.7% over the five-year forecast period.
Future trends to watch for include potential changes in consumer preferences towards lower alcohol content beverages or non-alcoholic alternatives, increased health awareness influencing consumption patterns, and possible regulatory changes impacting the industry. Market players should remain agile to adapt to these shifts and explore innovative strategies to maintain engagement with evolving consumer bases.
