The Greek market for men's or boys' denim trousers and breeches showed stable volume per capita from 2013 to 2019, with a slight growth starting in 2016. However, the peak in consumption seems to have been reached in 2017-2019 at 0.23 s per capita. By 2023, the consumption remained steady at 0.21 s per capita, without much deviation from the previous year's data. A noticeable decline commenced from 2020, reflecting market saturation or changing consumer preferences.

Trends to watch for:

Continued interest in sustainable and recycled denim, potentially driving future growth.
Impact of digitalization on retail, changing purchasing behaviors.
Economic factors influencing disposable income and spending on apparel.