Eye Make-Up Preparations Market Size Value in Thailand

The Eye Make-Up Preparations Market in Thailand has shown significant growth from 2012 to 2022, evolving from a value of $58.725 million in 2012 to $159.79 million in 2022. The market experienced the most substantial year-on-year growth between 2013 and 2014, followed by steady but varying increases. The CAGR from 2014 to 2022 was notable, although it showed a gradual decline from 17.99% to 3.87% over these years.

In recent years, the market revealed a deceleration in growth. The year-on-year growth rate for 2021 was 9.66% compared to a lower 3.93% in 2022, while the CAGR over the last 5 years stands at 3.87%. The market value for 2023 is expected to have continued along this trend.

Future Trends to Watch For:

• Innovation in product formulations such as longer-lasting and multi-functional eye make-up.
• Increased consumer demand for sustainable and cruelty-free eye make-up products.
• Impact of digital marketing and social media influencers on consumer preferences.
• Potential market recovery and growth post-COVID-19 as consumer behavior returns to pre-pandemic patterns.