Key Market Indicators
Make-up sales are set to reach $184 billion by 2026, growing 3% year on year on average. In 2020, the market rose 5.5% year on year. Japan, the United Kingdom and Germany ranked numbers 2, 3 and 4, respectively. Thai make-up exports are set to hit $745 million by 2026, growing 3% year on year on average since 1994. The country was number 18 in 2021, with the Czech Republic coming in first with $625 million. The United States, Singapore and South Korea ranked numbers 2, 3 and 4, respectively. Thai make-up imports are projected to reach $1.3 billion by 2026, growing 3.2% year on year on average since 1993. The country ranked number 15 in 2021, with the Netherlands coming in first with $1.1 billion. The United States, Singapore and Germany were numbers 2, 3 and 4, respectively.
