The market size value per capita for soap (except solid soap) in Iran steadily increased from 2013 to 2023, starting at $0.48 in 2013 and reaching $0.55 by 2023. The most significant annual growth occurred between 2020 and 2021, with a 5.9% increase. Over the past five years, the compound annual growth rate (CAGR) stood at approximately 1.8%, indicating a stable upward trend in consumption or market value per capita.
Future trends to watch for include shifts in consumer preferences towards liquid and specialty soaps amidst increasing awareness of hygiene. Furthermore, economic and geopolitical factors could impact disposable income, thus influencing market size value fluctuations in coming years. Considerations of sustainability and eco-friendly packaging may also influence consumer behavior and market dynamics.
