From 2013 to 2023, the value per capita of non-solid soap in the US increased from $2.93 to $3.38, reflecting an overall upward trend. However, there were fluctuations, notably a decline in 2017 and 2020. By 2023, the value stood at $3.38. Year-on-year, there was a 1.19% increase from 2022 to 2023. Analyzing the last five years, the compound annual growth rate (CAGR) was relatively modest, slightly impacting the overall trajectory.
Looking ahead, trends to watch include innovations in eco-friendly formulations, packaging sustainability, and consumer shifts towards premium and functional products. These factors could propel market growth in the coming years.
