In 2023, Tunisia's soap market, excluding solid soap, reached a value of 9.0588 million USD. Over the past decade, the market has displayed fluctuations with notable declines in 2015 and 2020, but a general upward trend is observed, particularly with a year-on-year increase of 1.85% in 2023. The five-year compound annual growth rate (CAGR) stood at 2%, indicating moderate but steady growth over this timeframe.
Future trends to watch for include:
- Innovation in liquid soap formulations to cater to specific consumer needs, such as antibacterial properties and sustainability.
- Influence of global economic factors impacting raw material costs and pricing strategies in Tunisia.
- Potential growth in online retail channels for soap products as digital adoption increases.
- Impact of regulatory changes on product formulations and market competition.
