In 2023, the grapefruit market in Italy was estimated at approximately 0.61 kilograms per capita. Forecasts for the years 2024 to 2028 indicate a steady market with a minor increase from 0.62 kg in 2024 to 0.63 kg per capita in 2027 and 2028. This trend reflects a relatively stable consumption pattern with a negligible growth trend of roughly 0.4% per annum over the forecast period. These forecasted values suggest a compound annual growth rate (CAGR) close to 0.4% from 2024 to 2028.

Future trends to watch for:

Consumer preferences towards healthier food options may positively impact consumption rates.
Sustainability initiatives in agriculture may influence production costs and pricing.
Trade policies within the EU and global sourcing dynamics might impact supply chains.
Innovations in product offerings, such as new grapefruit-based products, could capture consumer interest.