The grapefruit market in the UK is experiencing a declining trend in per capita consumption. Starting from 0.6 kg/capita in 2024, the volume decreases each year, reaching 0.23 kg/capita by 2028. This decline follows a negative year-on-year growth, with an accelerating downward trend observed each year. The compound annual growth rate (CAGR) depicts a distinct contraction of the market over the five-year period.
Future trends to watch for include:
- Potential market stabilization or further decline depending on consumer preferences and health trends.
- The impact of alternative citrus fruits becoming more popular or dietary shifts towards other fruits.
- Economic factors influencing the purchasing power and consumption of fruit including grapefruits in the UK.
