Soap (Except Solid Soap) Market Size Value Per Capita in New Zealand

Over the last decade, the soap market size value per capita in New Zealand showed fluctuations, dipping between 2015 and 2016 but generally recovering afterward. By 2023, this value stood at $10.71, indicating a modest but stable rise compared to prior years. Specifically, from 2021 to 2023, the year-on-year increase rates were 1.00% and 1.04% respectively, showing consistent growth. The compound annual growth rate (CAGR) over the past five years was approximately 0.56%, demonstrating steady, incremental expansion.

Future trends to watch for include:

  • Consumer preference shifts towards sustainable and eco-friendly products.
  • Innovations in product formulation, such as herbal and organic options.
  • Potential impacts of economic changes on consumer spending habits.

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