The rum market size in Germany decreased from 162.09 million euros in 2013 to 133.3 million euros in 2023. The latest year-on-year decline was 5.09% in 2023. Since 2015, a negative compound annual growth rate (CAGR) of -3.76% has been observed, indicating a consistent shrinking trend over the last five years. Forecasts project a further decline, with a 5-year CAGR of -4.82% and an overall reduction by 21.88% by 2028.
Future trends to watch for:
- Consumer preferences shifting towards premium spirits might cause some fluctuation.
- Economic factors affecting discretionary spending and potential legislative changes might also influence market movements.
