The Italian market for toffees, caramels, and similar sweets is projected to decrease gradually in the coming years, with a forecasted market size of 258.69 million Euros in 2024, declining to 253.9 million Euros by 2028. This indicates a slow but steady contraction, suggesting an average annual decrease, or negative Compound Annual Growth Rate (CAGR), over the forecast period. This follows the trend from 2023, which marks a decline over the previous years.

Future trends to watch for include:

Consumer preferences shifting towards healthier snack options, potentially impacting demand.
Innovation in product offerings with sugar-free or healthier variants could alter market dynamics.
Sustainability concerns affecting packaging choices and brand loyalty in the confectionery sector.