From 2013 to 2023, Ireland's Toffees, Caramels, and similar sweets market size value per capita decreased overall, from €3.81 to €2.19. The largest decline occurred between 2015 and 2016, at nearly 27.3%, followed by gradual decreases. In the past two years, value per capita dropped by 9.8% in 2022 and 4.8% in 2023, denoting persistent downward momentum. Over the last five years, the compound annual growth rate (CAGR) was -3.5%.
Future trends to watch for include:
- Potential market stabilization or decline due to changing consumer preferences towards healthier options.
- The impact of economic factors on discretionary spending for non-essential items like sweets.
- Innovation in product offerings focusing on special dietary needs to revitalize market interest.