The lip make-up preparations market in Austria stood at 86.845 million USD in 2023. Over the last two years, the year-on-year variation for 2022 was 1.57%, and for 2023 it was 1.51%. The Compound Annual Growth Rate (CAGR) over the last five years was 1.25% indicating slight growth in the market. Looking into the forecasted period from 2024 to 2028, the market is expected to continue a steady upward trend with a 5-year CAGR of 1.18% and an overall 5-year growth rate of 6.04%.
Future trends to watch for:
- Innovation in product formulations focused on natural and organic ingredients.
- Growing influence of e-commerce and social media on consumer purchasing behavior.
- Increased demand for multifunctional and sustainable products.