Analyzing the data from 2013 to 2023, the employment in advertising and market research in the Netherlands showed a mix of stability and gradual growth. From 2013 to 2014, the employment numbers remained flat at 32.0 thousand units. A slight upward trend began in 2015 with a 3.13% increase, continuing modestly until reaching a plateau of 36.0 thousand units between 2017 and 2021. In 2022, there was a minor 2.78% rise, bringing the value to 37.0 thousand units in 2023, where it stands as of now.
Over the last two years, the employment has remained steady without fluctuation, with a CAGR of 0.55%. Over the last five years leading to 2023, the average annual growth rate was minimal at 0.55%. Looking forward from 2024 to 2028, the projected CAGR is 0.53%, with an anticipated overall growth of 2.7% within these five years, reaching a value of 38.0 thousand units by 2028.
Future trends to watch for include potential impacts of digital transformation and automation on job numbers, shifts towards data-driven marketing strategies requiring advanced analytics skills, and the potential influence of economic conditions on advertising expenditures and market research funding.
