The number of persons employed in advertising and market research in Turkey showed steady growth from 2013 to 2016, with a notable peak in 2016. However, the sector experienced slight declines in 2017 and 2018, followed by a significant drop in 2019. Recovery efforts have been evident since 2020, with 2023 recording an employment figure of 101.0 thousand persons. Despite some yearly fluctuations, the sector exhibited resilience, evident from the steady increase in employment figures post-2019.
Year-on-year variations highlight a growth trend recovery in 2020 with a 5.49% increase and continued albeit lower growth rates in the subsequent years, culminating in a 2.02% increase in 2023. The Compound Annual Growth Rate (CAGR) for the last five years (2019-2023) stood at 0.81%, indicating a modest positive trend.
Future forecasts from 2024 to 2028 project steady growth with a forecast 5-year CAGR of 1.34%, forecasting further expansion in employment within the sector, equating to a 6.86% growth rate by 2028. This suggests a continually evolving and possibly growing demand for advertising and market research professionals in Turkey.
**Future trends to watch for**:
- Emergence of digital platforms influencing the structure of advertising and market research sectors.
- Impact of economic policies and digital transformation on employment trends.
- Adaptation to global advertising and marketing standards, which may drive talent demand and growth.
