The European production volume for Advertising and Market Research; Other Professional, Scientific and Technical Activities; and Veterinary Activities in 2023 highlights Germany as the leading country with 31.75 million euros, followed by Italy and France with 24.6 and 21.93 million euros, respectively. Observing the year-on-year variation from 2022 to 2023, notable increases are evident in France (2.1%), Italy (1.15%), and Slovenia (1.64%), while Greece experiences a significant decline (-8.61%). The Compound Annual Growth Rate (CAGR) over the last five years reveals steady growth patterns across most major economies.
Future trends to anticipate in this sector include:
- Growing digitalization driving demand for advertising and market research services.
- Sustainability and technology advancements shaping research methodologies and outcomes.
- Increased focus on personalized and data-driven marketing strategies.
- Potential shifts due to changing economic conditions in Europe impacting professional and technical services.
Top countries in Production Volumes of Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 31.75 | 2023 | +0.88% | +0.11% | View data |
| 2 | 2 Italy | 24.6 | 2023 | +0.41% | +1.15% | View data |
| 3 | 3 France | 21.93 | 2023 | +1.7% | +2.1% | View data |
| 4 | 4 Netherlands | 9.01 | 2023 | +0.76% | +0.72% | View data |
| 5 | 5 Belgium | 5.27 | 2023 | +0.4% | +0.62% | View data |
| 6 | 6 Austria | 3.64 | 2023 | +0.41% | +0.34% | View data |
| 7 | 7 Finland | 1.68 | 2023 | +0.53% | +0.2% | View data |
| 8 | 8 Slovenia | 0.73 | 2023 | +1.84% | +1.64% | View data |
| 9 | 9 Greece | 0.57 | 2023 | -11.5% | -8.61% | View data |
| 10 | 10 Estonia | 0.48 | 2023 | +3.58% | +2.5% | View data |
