Orange juice domestic consumption in Brazil was 78.52 thousand metric tons in 2023, representing a 4.69% increase from 2022. Over the past decade, consumption has shown significant growth, intensifying from 35.0 in 2013 to 78.52 in 2023. A notable surge occurred from 2017 to 2019, followed by consistent yearly increases. Between 2018 and 2023, the CAGR stood at approximately 8.59%.
Key observations:
- Year-on-year growth rates were particularly high in 2018 and 2019, at 30% and 21.15%, respectively.
- Growth moderated in subsequent years, with 2022 and 2023 showing increments of 2.74% and 4.69% respectively.
- The forecast for the next five years indicates a CAGR of about 3.1%, leading to a projected consumption of 95.53 thousand metric tons by 2028.
Trends to watch for:
- Potential market saturation as growth rates appear to be stabilizing.
- Impact of health trends, specifically greater consumer awareness about beverage choices.
- Economic fluctuations and their effect on consumer purchasing power and preferences.
- Innovations in product offerings, such as fortified or organic orange juice variants.
