The European production value of tour operator services in 2023 highlighted the United Kingdom with significant dominance at €25.38 million. France and Italy followed, both contributing substantively, while Germany displayed moderate growth. Eastern European countries like Poland showed remarkable increases, with Poland at 8.19% growth. Scandinavian countries such as Sweden and Norway slightly declined or had negligible growth. Southern Europe presented varied results, with Greece showing positive movement, contrasted by Spain's decrease. Smaller markets like Serbia saw drastic surges, while other Balkan countries grew at different rates, reflecting unique market dynamics.
Looking ahead, the Eastern European market is likely to gain increased attention, driven by Poland's growth. Additionally, sustainability and digital transformation are expected to shape future opportunities and challenges for tour operators across Europe. Enhanced digital experiences and sustainable tourism practices will likely be significant differentiators in service offerings. Another critical trend will be the post-pandemic recovery in southern European destinations as they strive to regain market shares.
Top countries in Production Value of Tour Operator Services Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 25.38 | 2023 | +0.073% | +2.39% | View data |
| 2 | 2 France | 16.07 | 2023 | +19.77% | +2.68% | View data |
| 3 | 3 Italy | 15.27 | 2023 | +17.67% | +1.23% | View data |
| 4 | 4 Germany | 12.57 | 2023 | +15.92% | +2.72% | View data |
| 5 | 5 Poland | 7.85 | 2023 | +28.94% | +8.19% | View data |
| 6 | 6 Sweden | 6.3 | 2023 | +12.76% | -2.83% | View data |
| 7 | 7 Netherlands | 5.09 | 2023 | +17.37% | -6.25% | View data |
| 8 | 8 Denmark | 3.53 | 2023 | +19.56% | +0.92% | View data |
| 9 | 9 Belgium | 3.27 | 2023 | +15.39% | -2.15% | View data |
| 10 | 10 Norway | 2.56 | 2023 | +17.51% | -0.099% | View data |
