From 2013 to 2022, the sparkling wine market in Austria showed a decreasing trend with occasional fluctuations. The annual volume dropped from 26.862 million liters in 2013 to 19.464 million liters in 2022. Noteworthy year-on-year variations include a significant drop of 17.34% in 2015, a slight increase of 6.32% in 2016, and a dip of 7.25% in 2021. The five-year forecast CAGR is -2.46%, predicting a decline to 16.209 million liters by 2028, indicating an ongoing downward trend.
The Austrian sparkling wine market is expected to continue its decline, driven by changing consumer preferences, potential economic shifts, and increased competition from other beverage categories. Stakeholders should closely monitor these factors and new marketing strategies that could revitalize interest in sparkling wine.
