Between 2024 and 2028, the mate and tea market size in Italy shows a steady decline in volume per capita. The forecast indicates a decrease from 0.088 kilograms in 2024 to 0.081 kilograms in 2028. Comparing year-on-year variations, there is a gradual reduction in consumption, reflecting changing consumer preferences or market saturation. In terms of average annual change, or CAGR, this period shows a consistent, albeit modest, contraction in the market volume.
Future trends to watch for include potential shifts towards health and wellness, which may impact tea consumption positively or negatively depending on perceptions. Additionally, sustainability trends and innovations in flavors or product varieties could reverse or accelerate this decline.
