The muesli market in Austria has shown fluctuating growth over the past decade, with volumes increasing significantly from 2012 to 2016, driven by a substantial 20.73% increase in 2014. However, from 2017 onwards, the market experienced a series of ups and downs with minor year-on-year variations averaging less than 5%. Notably, the negative growth in 2017 and 2018 and the impact of a 5.7% decline in 2020 hindered sustained growth, although a slight recovery was observed in 2021 and 2022. Over the last five years, the compound annual growth rate (CAGR) shows a small decline of 0.61%, indicating a relatively stagnant market.
For 2023, the volume was expected to be similar to 2022, reflecting the ongoing stabilization in the market. Future trends to watch for include increased health consciousness driving muesli consumption, the impact of product innovations, and potential shifts due to economic variables.
How does Austria rank in Muesli Market Size Volume?
| # | 8 Countries | Kilograms | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 6,616,800 | 2023 | +3.39% | -0.11% | View data |
| 2 | 2 Austria | 5,998,600 | 2023 | +0.032% | -0.38% | |
| 3 | 3 Finland | 3,444,700 | 2023 | +2.68% | +2.85% | View data |
| 4 | 4 Czech Republic | 2,050,000 | 2023 | -3.82% | -1.78% | View data |
| 5 | 5 Romania | 1,422,100 | 2023 | +0.33% | +0.74% | View data |
