The forecast for individuals in Molise, Italy, who have last purchased online within the past 12 months, shows a progressive increase from 60.92% in 2024 to 69.1% in 2028. The trend indicates a year-on-year growth, with notable enhancements observed consistently over the forecasted period. As of 2023, the percentage of online purchasers stood slightly below the 2024 value, signaling a steady upward trajectory in e-commerce adoption.
Future trends to watch for include the increasing penetration of digital payment methods, the expansion of delivery infrastructure in rural areas, and the growing importance of sustainable and local products among consumers. These factors are expected to further drive the adoption of online purchasing in Molise.
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