As of 2023, 50.43% of individuals in Liguria who used the internet within the last 3 months report having made a purchase online. Forecasted data indicate growth from 52.86% in 2024 to 62.65% by 2028. The robust upward trend suggests increasing digital engagement and e-commerce adoption. Between 2024 and 2025, the year-on-year variation is 4.67%, with the number of online buyers continuing to rise at a steady rate annually, resulting in a CAGR of 4.5% through 2028.
Future trends to watch in Liguria include the impact of enhanced digital infrastructure and mobile commerce, particularly as retailers innovate with seamless purchasing experiences via mobile and social media platforms.
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