The demand for poultry meat in the Philippines is forecasted to increase steadily from 1.43 million metric tons in 2024 to 1.49 million metric tons by 2028. Given that in 2023 the demand stood at 1.41 million metric tons, the year-on-year growth rates are moderate, ranging from 1.4% to 1.6% annually. Over the last two years, the Philippines experienced an average annual growth rate (CAGR) of approximately 1.5% in poultry meat demand.

Future trends to watch for:

Economic factors: Economic growth and disposable income levels significantly impact meat consumption patterns.
Population growth: With a growing population, the overall demand for poultry meat is likely to continue its upward trajectory.
Consumer preferences: Shifts towards healthier and convenient food options may further drive the demand for poultry meat.
Supply chain dynamics: Efficiency improvements, local production, and import policies may influence market availability and pricing.