Over the past decade, the beer market size volume in Vietnam has shown a consistent upward trend with minor fluctuations. As of 2023, the market stands at 1.73 million metric tons. Notably, there was a significant growth period from 2014 (1.26 million metric tons) to 2018 (1.62 million metric tons). However, there were some fluctuations from 2019 to 2020. Post-2020, the market rebounded to reach its highest historical volume in 2023. The year-on-year growth has averaged around 1.25% over the past five years.
Future forecasts show a continued increase, albeit at a moderate pace, with projections indicating a market size of 1.87 million metric tons by 2028 and an anticipated CAGR of 1.24% for the next five years.
Future trends to watch for:
- Impact of regulatory changes and taxation on beer consumption.
- Shifts in consumer behavior towards premium and craft beers.
- Potential market entry of new players and import varieties.
- Economic conditions and their influence on disposable income and spending on non-essential goods like beer.
