The Armenian soap (except solid soap) market exhibited a decline from 2013 to 2016, with values dropping from $1.58 per capita to $1.21 per capita. From 2017, the market showed a gradual recovery, reaching a stable $1.35 from 2021 through 2023. In 2024, the per capita value remains steady at $1.35. The year-on-year variation for 2022 and 2023 was 0%. The 5-year CAGR, spanning 2019 to 2023, stands at 0%, indicating market stabilization in recent years.

Future trends to watch for include:

Increasing consumer preference for liquid and specialty soaps
Potential market growth due to economic improvements and increasing health awareness
Integration of sustainable and eco-friendly soap solutions