The UK solid soap market (not for toilet use) saw fluctuations in its value per capita from 2013 to 2023. In 2023, the market recorded a value per capita of $4.08, maintaining growth since 2021. Several periods witnessed downturns, such as from 2016 to 2020, followed by recovery. The year-on-year increase for 2022-2023 was 0.74%. When examining the last five years, the compound annual growth rate (CAGR) is approximately 0.81%, showing moderate growth. Trends indicate a mature market with steady demand, recovering from economic uncertainties and consumer behavior changes over the past decade.
Future trends to watch include the impact of sustainability and eco-friendly products on market dynamics, increased focus on premiumization, and possible shifts towards online channels for niche and artisanal solid soap brands.
