In 2023, apple juice consumption in the US stood at 20.08 pounds. The forecast data for the following years indicate a gradual decline in consumption: 19.89 pounds in 2024, 19.7 pounds in 2025, 19.51 pounds in 2026, 19.33 pounds in 2027, and 19.15 pounds in 2028. The year-on-year variation shows a consistent downward trend, with a decrease of approximately 0.95% annually from 2024 to 2028. Notably, over the past two years, the decline has been 1.26%, and the compound annual growth rate (CAGR) over the last five years is approximately -1.17%, reflecting a broader trend of reducing apple juice consumption.
Future trends to watch for include:
- Shifts in consumer preferences towards healthier or alternative beverages
- Potential impacts of public health campaigns on sugar consumption
- Market innovations such as new flavors or fortified apple juice products
- Economic factors that could influence purchasing power and consumption habits
