The advertising and market research output in Canada has shown a general upward trend over the past decade. Starting at CAD 7.7 billion in 2013, it saw several years of robust growth, peaking at CAD 12.28 billion in 2023. Notably, there was a dip in 2020 due to external economic factors, but the market quickly rebounded with a significant growth rate in the following years. By 2023, value reached CAD 12.28 billion. The growth over the past five years (2019-2023) had an average annual CAGR of 2.35%.

Future trends to watch for include:

Technological advancements in digital marketing and data analytics.
Increasing demand for personalized and targeted advertising.
Greater investments in emerging channels such as social media platforms and influencer marketing.
Potential market adjustments in response to changes in economic conditions and consumer behavior.