The gross investment in the advertising and market research sector in Denmark exhibited substantial volatility from 2013 to 2023, with value oscillating significantly over these years. The highest value was observed in 2013 and the lowest in 2023, standing at 104.1 Million Danish Krones.
From a year-on-year variation perspective, the sector saw both steep increases and sharp declines, with the most pronounced growth in 2016 (92.11%) and the steepest decline in 2014 (-43.56%). Specifically, the investment declined steadily in the last three years, with a -3.07% year-on-year decrease from 2022 to 2023. The CAGR over the last five years showed a negative trend, averaging -2.19% annually.
Looking forward:
• Ongoing decline: Forecasted to drop to 78.6 Million Danish Krones by 2028
• Projected annual average decline (CAGR): -4.32%
• Future trend concerns: Shift towards digital media, economic uncertainties, and evolving marketing strategies.
