Household expenditure on ice cream products in the UK is forecasted to see a consistent upward trend from 2024 to 2028. Starting at 18.67 Pence Sterling per capita per week in 2024, the expenditure is expected to rise to 19.88 Pence by 2028. This represents a year-on-year increase of approximately 1.65% from 2024 to 2025 and continues at a similar pace through to 2028. Looking back, in 2023, the actual expenditure stood at 18.35 Pence. Over the last two years, the increase in expenditure has been modest yet steady, indicating a growing demand or willingness to spend more on ice cream. The compound annual growth rate (CAGR) for the period 2024-2028 is approximately 1.59%.
Future trends to watch for include potential influences from health and wellness trends, which could drive consumers towards low-calorie or plant-based ice cream alternatives, potentially boosting expenditure further. Moreover, innovation in flavor diversity and premium products might also contribute to increased spending in the category.
