From 2013 to 2023, the Market Size Value Per Capita for solid soap not for toilet use in Lithuania increased significantly, reaching $4.37 in 2023. The year-on-year variation for the last two years, from 2021 to 2022 and 2022 to 2023, was approximately 5.0% and 4.8%, respectively. Analyzing a longer time frame, the Compound Annual Growth Rate (CAGR) over the last five years was about 6.6%, indicating robust demand growth.
Future trends to watch include potential shifts towards sustainability and organic products, as well as the impact of economic changes on discretionary spending. Monitoring consumer preferences and market innovations will be crucial for anticipating future demand patterns.
