The non-solid soap market in Guatemala reached a value of $24.816 million in 2023. From 2013 to 2023, the market experienced growth with varying year-on-year changes. Remarkably, the growth rate peaked at 30.65% in 2014, whereas the market contraction occurred in 2020 with a 1.62% decrease. Over the past five years, the compound annual growth rate remained steady at around 3.38%, reflecting moderate yet consistent expansion.
- A future trend to watch for is the increasing consumer preference for eco-friendly and natural ingredient-based products, which could drive demand.
- The digital transformation in retailing may shift distribution channels significantly towards e-commerce.
