From 2013 to 2023, Poland's per capita market value for soap (excluding solid soap) decreased from $2.92 to $1.92. The market saw consistent declines, with the most significant drop between 2013 and 2020. The average annual decrease over the past five years (2018-2023) was approximately 2.82%.
Recent years, especially post-2020, show a marginal stabilization, but the general trend is downward. In 2023, the per capita value stood at $1.92, marking a decrease of 2.54% compared to the previous year.
Future trends to monitor include:
- Potential shifts in consumer behavior towards premium or eco-friendly non-solid soaps.
- Changes in market dynamics due to economic factors impacting disposable income.
- Technological advancements and innovative product offerings providing growth avenues.
